Frequently Asked Questions

Everything you need to know about the magic.

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What is Magic Mail?

Magic Mail is a monthly postal subscription for children aged 3–10. Each month your child receives a personalised letter in the post from their very own magical friend — bringing back the joy and excitement of receiving real, physical mail.

How does personalisation work?

When you subscribe you’ll fill in a short profile for your child. Every letter is personalised just for them, so it reads as though their magical friend knows them personally. No two children ever receive the same letter.

Can my child choose their magical friend?

Absolutely — that’s part of the magic! At checkout you’ll choose one of our ten magical characters as your child’s dedicated friend. Every letter comes from that same character, building a real ongoing friendship that grows month after month.

Who are the characters?

Somewhere out there, ten magical friends are waiting to meet your child.

Each one has their own world. Their own story. Their own way of making your child feel like the most special person in the whole magical universe.

Your child chooses their friend. And from that moment, the letters begin.

There's Fern the Fairy, who writes her letters by moonlight in an enchanted forest.

Stella the Mermaid, who seals hers with a kiss from the ocean.

Luna the Unicorn Princess, writing from a kingdom where rainbows never fade.

Ruby the Kind Queen, whose every word is woven with warmth.

And Daisy the Animal Whisperer, who has heard the most extraordinary stories from the tiniest creatures on earth.

Then there's Blaze the Superhero, who has been searching for the perfect sidekick.

Rex the Dinosaur Explorer, writing straight from the field — mud, fossils, and all.

Cosmo the Space Adventurer, who has named a star after your child and can't wait to tell them which one.

Finn the Young Wizard, whose spells occasionally go wonderfully wrong.

And Drake the Dragon Tamer, who believes that everything — even the most fearsome dragon — deserves to be understood.

What does my child actually receive each month?

A real, physical letter delivered straight to your letterbox — written by their chosen magical friend and personalised especially for them. The kind of mail that makes little eyes light up and little legs run to the letterbox.

When will the letter arrive?

Letters are sent once a month and delivered straight to your letterbox. Delivery times vary depending on your location across Australia.

Do you deliver Australia-wide?

Yes — we deliver to all states and territories across Australia. International delivery is coming soon, so if you’re outside Australia, watch this space!

Can I subscribe for more than one child?

Yes — each child can have their own magical friend and their own personalised letters. Simply add each child during the checkout process and your sibling discount is applied automatically.

Can I buy Magic Mail as a gift?

Absolutely — Magic Mail makes a wonderful gift for any little one who loves to receive post. Simply subscribe using the recipient’s details and their first magical letter will be on its way.

How do I cancel?

We keep things simple — cancel any time with 30 days notice. And here’s the best part: every subscription ends with one final farewell letter from your child’s magical friend, so there’s always a magical send-off.

How do I subscribe?

Choose your child’s magical friend, fill in their profile, and checkout. It’s that simple — their first magical letter will be in the post before you know it.